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Re: Plex; IBM's new font identity model
I don't think this makes any more sense as a general or universal rule than Hrant's insistence that giving away a branding typeface necessarily undermines its branding power. There are diff…7 -
Re: Overbold: Ignoring Eric Gill's Advice
Also his overbold serif (No.8), I think. Type designers and sign painters had figured out more than a hundred years previously that the way to make a really heavy A and still have reasonably sized co…2 -
Re: Commission for a logo based on a Cormorant glyph
I think in the rightmost version you've lost too much of the treble clef shape. I prefer the middle version in that respect. Here's one where I tried restoring the descending curl that is a…2 -
Re: Commission for a logo based on a Cormorant glyph
Sorry if it was inappropriate to post a suggested form, Christian: I wanted to see it for myself before putting the idea forward, so copy-pasted across your versions. [That said, I'm not convinc…3 -
Re: Plex; IBM's new font identity model
Hrant, you seem to be assuming that the brand value of a typeface is only in how that type is used by the company itself. That can be the case if a company wants to carefully manage exclusive use of …2
